Continental Airline Tickets

Customers are not assigned seats rather they are assigned to

Summary: Customers are not assigned seats rather they are assigned to one of three boarding groups depending on their check in time earlier check ins get to board earlier and are left to choose their own seats on the plane which helps the airline to board passengers faster At the May 2006 shareholders meeting Southwest management announced a study of potentially adopting an assigned seating system in 2008 as part of a reservations technology overhaul now under way As of November 8 2007 Southwest has implemented an update to their Boarding Procedure in which passengers are now assigned their Boarding letter A B or C along with a number which provides them a specific place in line Example A32 The idea behind this is to allow customers to not have to wait in line and spend their time relaxing or catching up on work They have also introduced Business Select fares which adds a guaranteed A group boarding pass extra Rapid Rewards credit and a drink As a result of the boarding policy several independent companies offered automatic check in services for Southwest These companies took customers orders for check in ahead of the 24 hour mark when the airline makes a flight available for online check in and transmitted the necessary data for check in to Southwest as soon as the airline opens up online check in for a particular flight The result of this service was that people using it generally get the first boarding group known as the A boarding group Southwest has not embraced this practice and in fact sued one company boardfirst com in federal district court in Dallas for impermissible commercial use of its website and succeeded in getting the company shut down in October 2007 As a result of litigation or threats thereof the last early check in services indefinitely ceased operations on September 15 2008

Image Dimensions: 180 x 135